Want to sell the pants off your competitors? Need to improve your site traffic?

D E V E L O P I N G M A R K E T A B I L I T Y

Want to sell the pants off of your competitors?

Learn more about web marketing.

Web Marketing

One of the keys to success on the web is getting people to find you. With billions of web pages existing on the net, this can for sure be a daunting task. To assure the success of our client's web sites Tallin Interactive has kept abreast of the latest developments and techniques of web marketing.

Want to sell the pants off your competitors?
We focus with laser-like intensity on building traffic and sales using innovative marketing techniques and tactics.

Marketing Means Selling
We define marketing as selling by using a variety of tools and tactics to draw qualified buyers to your site. Marketing includes everything from the way you answer the telephone to how you select and deliver the products or services you sell.

Getting customers to buy from your online business takes more than sending out a press release, listing your site in search engines, emailing an offer to a rented list, or advertising on TV or radio. We'll cut through the buzzwords and blather to show you what really works.

The sites we build or re-build are always designed with marketability in mind.

Marketable Concepts Are the Key to Success
Marketable concepts need to be built into your site plan because marketing is critical to success. Unfortunately, marketing often is thought of only AFTER the site is created. That's the wrong time to consider marketing.

Creating a web site that wins design awards is not enough. Without smart promotion even a great site will fail. Your site needs to do a lot more than look good. It needs traffic. And not just tire kickers. You need qualified buyers. The integration of web design and development with focused marketing strategies is vital to the success of your site.

Building in Marketability
You need to think about how the features you create on your site will lend themselves to publicity, advertising, cross marketing and other traffic building tactics. Even if you are already successful in a bricks-and-mortar business, you will need a comprehensive, targeted marketing plan for online success.

For example, the days are long past when just building a site would assure you of media coverage to drive traffic to the site. Today letting the world know that you exist is a complex and difficult job.

The first virtual tour, the first site to create a way for customers to see how they will look in actual clothing and the first online gift reminder service were marketable features that made sites newsworthy and helped them get press coverage. These features were no mere bells and whistles, they were well thought-out ways to give these sites a marketing edge. You can still have equally marketable features even if you can't be a first mover in your field.

If you sell plants, you may be able to create a kill-proof plant kit that could be cross-marketed with a home decorating site. That site could supply your site with copy on decorating with plants, and you could supply them with growing kits. If you make and sell chocolate, you might run a Valentine's Day contest offering a week at a romantic resort as a prize for the most sincere love letter. Reciprocal links would cross-promote both sites. These would not be afterthoughts. The plans for them would be built into the site plan.

Tactics For Marketing Online
We use a wide range of tactics designed to build traffic and sales on your site. You may need to use a few or many of these tactics. We will help you decide and execute the ones that will get you the most bang for your buck, the most positive exposure for your business. With Tallin Interactive as your strategic partner your marketing options include:

Tactics For Marketing Off-line
Online marketing is extremely important, but we can't ignore the power of off-line marketing. We use a wide range of off-line tactics designed to build traffic and sales on your site. You may need to use a few or many of these tactics. We will help you decide and execute the ones that will get the most positive exposure for your business. With Tallin Interactive as your strategic partner your marketing options include:

Put your web site address:

•	on all of your company stock - business cards, letterhead, envelopes, brochures...
•	in all of your print advertising - the yellow pages, newspaper ads...
•	on the front window of your business an company vehicles.
•	Additional pages: reservation or information request forms, new or better maps, directions, information or suggestions

Tell your family, friends, and everyone you know about your web site and domain name:

•	Give each of your employees a your-domain.com email address and let them use it for business and personal purposes.
•	Create a press release about the web site and distribute it to the local and regional media.
•	Obtain two domain names. One that is close to your business name and one that describes what your products and services.
•	Include your company's domain name in your phone answering salutation.

Contact us to find out more about what our Tallin Interactive marketing department can do for your company. We'll be happy to create a winning marketing plan with you.

(262) 513-2833

Milwaukee, Waukesha, WI

info@tallin.com